Sing Architektur GmbH

Web Design | Brand Design | Workshop
Project Overview
Michael Sing is an classical arcitect based in Germany. He was a client of mine at Straight Forward Marketing. The client asked for a new Corporate Design with a special focus on the website and logo.
The special task was to create a site which could attract a new, more creative type of client but keep the old, conservative clients as well.
My Contributions
Straight Forward Marketing had it's focus on storytelling and a porpusedriven strategic design. Therefore we started with a 5 h Workshop to find out what type of hero the brand is. The client told us about his sensation for the Japanese culture and callgraphical logos. The website and Logo were inspired by the workshop. After one and a half the site was ready for the construction.
The site was especially inspired by the Japanese mats in

Logo and bussines card

The Workshop was planed for Mr. Sing his wife and son, who work or will work with him. The architect office had mostly conservative clients. Mr. Sing's was to attract clients who would allow him to get ceative with his ideas. We had to find out who this ne Clint is and in what direction the brand had to change. In a 5 h workshop we were able to collect all needed informations. I created a digital room where I asked If your site would be a house what color would your walls have? What form would the windows have? The site turned out to be minimalistic and coined on the Japanese Tatami matts from traditional Minka houses.

Besides the Website and the Logo I thought also about a car print and business equipment.
Sing Architektur GmbH
Webdesign | Brand Design | Workshop
Feb 2022

The whole webpage

Bussines equpment

The new smart of mr. Sing

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