Grey Poupon

Illustration | Brand Design
Project Overview
I created this design as part of a DAAD competition.
Gery Poupon is a real brand asking for a new brand design.
The logo had to be kept.
My Contributions
This brand refresh is reintroducing Grey Poupon to affluent millennials. I created a charming and nostalgic identity. This image is supported by an inviting and cheerful tone of voice. I worked with Illustrations because of the rough typography of the logo.
To live a full life means to invest in experiences and memories. With the French-style Dijon mustard delicacy it’s all about hands-on. Grey Poupon is regularly showing different recepies how to use the dijon mustard. I've researched the target group and found out that affluent millennials prefer experience over material things. I decided to give the mustard a new packaging and wrap it like a gift, a gift for them selfs.
Grey Poupon
Brand Design
Jan 2021

instagram posts

All Done Illustrations

Packeging

Previous Project
Next Project